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Media Analysis Research in International Sport (MARIS)

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Media Coverage of the Olympics and Paralympics

Examines media coverage of international sporting events in terms of gender, national identity, and disability. 

Cross-national comparative and transnational perspectives on the U.S., Canada, and beyond.

MARIS students with Dr. Antunovic and research poster
  • MARIS poster 2022 CEHD Research Day
  • Antunovic, D., & Bundon, A. (2022). Media coverage of the Paralympics: Recommendations for sports journalism practice and education. International Journal of Sport Communication, 15(1), 1–9. https://doi.org/10.1123/ijsc.2021-0061

Central and Eastern European Perspectives on Sports Media

Examines media systems in Hungary, Slovenia, Croatia, and Serbia. Connections between the local, national, and regional contexts.

  • Ličen, S., Antunovic, D., & Bartoluci, S. (2022). A public service? Mediatization of the Olympic Games in Croatia and Slovenia. Communication & Sport, 216747952210904. https://doi.org/10.1177/21674795221090423
  • Antunovic, D., & Bartoluci, S. (2022). Sport, gender, and national interest during the Olympics: A comparative analysis of media representations in Central and Eastern Europe. International Review for the Sociology of Sport, 101269022210956. https://doi.org/10.1177/10126902221095686
  • Antunovic, D. (2021). Beyond the World Cup: Women’s football in Central-Eastern Europe. In Yanity, M., & Coombs, D. S. (Eds.), 2019 FIFA Women’s World Cup: Media, Fandom, and Soccer’s Biggest Stage 225-245. Palgrave Macmillan.
  • Kovacs, A., Doczi, T., & Antunovic, D. (2020). Social Media Use Among Olympians and Sport Journalists in Hungary. International Journal of Sport Communication, 13(2), 181–199. https://doi.org/10.1123/ijsc.2019-0122
  • Antunovic, D. (2019). “Turned into the Women’s Journal ”: Representation of sportswomen in Hungary’s sports magazine. International Review for the Sociology of Sport, 54(1), 63–85. https://doi.org/10.1177/1012690217698674

Feminist Sport Media Studies

Examines feminist theoretical and methodological approaches in sports media studies.

New book!

  • Cooky, C., & Antunovic, D. (2022). Serving Equality: Feminism, Media, and Women's Sports vol. 19, 240. Peter Lang.

What reviewers are saying...

“Serving Equality was both thought provoking and engaging. … This book provides a comprehensive starting point for scholars interested in developing a course on gender and equality in sports media and is a fascinating read for those who are interested in feminist scholarship and/or sports media analyses” (Jeffrey, 2022, p. 4)

“Serving Equality helps to critically analyze how dominant narratives are portrayed in sports media and encourages a fresh perspective to tell stories regarding women’s sports differently than traditionally done. … [The book] broadens the current understanding of the sports media landscape entirely” (Walzak, 2022, p. 3).

See also:

  • Cooky, C., & Antunovic, D. (2020). “This Isn’t Just About Us”: Articulations of Feminism in Media Narratives of Athlete Activism. Communication and Sport, 8(4–5), 692–711. https://doi.org/10.1177/2167479519896360

State of the field chapters

  • Antunovic, D. (2022). Social Media, Digital Technology, and Sport Media. Sport, Social Media, and Digital Technology: Sociological Approaches 9-27. Emerald Publishing Limited.
  • Antunovic, D., & Whiteside, E. (2018). Feminist sports media studies: State of the field. Harp, D., Loke, J., & Bachmann, I. (Eds.), Feminist Approaches to Media Theory and Research 111-130. New York: Palgrave MacMillan.
  • Bruce, T., & Antunovic, D. (2018). Gender, media and new media methods. Wheaton, B., Caudwell, J., Mansfield, L., & Watson, B. (Eds.), Palgrave Handbook of Feminism in Sport, Leisure and Physical Education. New York: Palgrave MacMillan.
  • Antunovic, D. (2017). Transformative potential? Feminist approaches to digital sport media research. Bundon, A. (Ed.), Digital Qualitative Research in Sport and Exercise. New York: Routledge.

Women’s Sports and the Media Industry

Examines the changing elements of the women’s sports industry. This research connects ownership, marketing (e.g., branding, sponsorship, merchandising), digital technologies, strategic communication, community partnerships, athlete voices, and fan engagement.

View on the Tucker Center for Research on Girls & Women in Sport website...

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